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Market Idea Bears Fruit

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By SARAH ROTHWELL, The Tampa Tribune

Published: November 3, 2007

NEW TAMPA - Drizzling rain didn't stop people from visiting the Joyful Servants Farmers Market.

The roadside stand along Highwoods Preserve Parkway, most recently set up Oct. 27, attracted customers from throughout the New Tampa area. Patrons squeezed under a pop-up tent to stay dry while purchasing fresh fruits and vegetables.

"I was driving by, and I had to stop. You don't get many fresh-produce stands out here," Jessica Carlton said, sorting through red apples.

The farmers market was started by Joyful Servants Lutheran Church member Jane Marlor and the Rev. David Tweed, who wanted to start a church fundraiser that also benefited the community. The event is held once a month. Goodies for sale include tomatoes, zucchini, onions, peppers, bananas, apples, grapefruit and asparagus.

Proceeds benefit the church. The members are raising money to help build a worship hall. They meet outside on the church's property along Highwoods Preserve Parkway and at Club Tampa Palms.

Tweed hopes the farmers market will help spread word about the church's need for a permanent meeting place.

"We hope more people will become aware of who we are," he said. "At the same time, they can get great foods to feed their families."

Marlor, a Chicago native, said every community needs a farm stand.

"Where I come from, there was one on every corner," she said.
Marlor greets customers at the Joyful Servants stand with a neighborly smile. She helps them select items. To ensure the foods sold are top quality, Marlor purchases the fruits and veggies from area farmers at a wholesaler in Plant City. She also buys Amish jellies and butters to sell.

She and other volunteers set up the farmers market at 7:30 the next morning. Customers are invited to stop by between 8 a.m. and noon.
Robin Lloyd picked up bananas and zucchini from the October market.

"This is a great idea," she said, holding a grocery bag full of goods. "It's so convenient."

In addition to purchasing food, customers can shop for jewelry. Custom jewelry designer Helen Pankau sells handmade necklaces, bracelets and earrings. The accessories are priced at $10 and higher.

The next farmers market is scheduled for Nov. 17 and will feature butternut squash.

"It's a great way to get fresh veggies for the holidays," Marlor said.

Rain or shine, Tweed thinks there will be a good turnout.

"I've had people asking me why we can't do this once a week," he said. "People like it that much."

Sarah Rothwell can be reached at (813) 865-4845 or srothwell@ tampatrib.com.

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